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We leveraged an HSBC commissioned global visual asset, to get people to take action on their financial goals. The origami butterflies arrive as flat sheets with instructions to make your own butterfly. Connecting the possibility of transforming personal wealth with HSBC.

Giving wings

to your financial goals

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Inviting people to open an account was driven by initiating a conversation around doing something that is unplanned, or kick-starting something on the back burner, because of funding priorities.

Opening an account
can open many doors

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Differentiating a new credit card in the midst of countless cards is best done when you tell a story around travel advantages. And we all know travel is where you can’t ignore privileges. Now there’s a faster way to be in the front half of an aircraft.

Travel is where
privilege brags

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Back to school

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