A graduate of the Humber College Public Relations program, Jen comes to US with 15 years of experiential marketing experience with a focus on Reduced Risk category products, alcohol brands and technology. After starting her career in the sports industry, she shifted over to agency and has lead all strategy and execution on key accounts such as PepsiCo, Samsung, Rothman's and Moosehead Breweries.
On an International level, Jen was responsible for the strategic development, logistics and management of a multi million dollar Tim Hortons mobile program executing in the United States and is familiar with managing relationships with government bodies such as the FDA. Additionally, she managed all experiential initiatives for Labatt US and developed key programs to increase reach in target markets.
Jen is a client centric leader who prioritizes building and maintaining relationships while continuing to deliver exceptional programming and ideation.